The school for responsible dog owners

The Dog Licence video course is a ten step solution, equipping you with all the knowledge and skills you need to effectively tackle the different stages of your dog’s life

Armed with the tools you’ll develop during this course, you’ll learn how to safely address and resolve any behavioural issues that your pet may display or develop

You’ll not only learn how to educate and train your pet from their earliest days but you’ll find out how to modify any behaviours that are problematic or dysfunctional right up to their old age

Whether you need to teach your pet to go to the toilet in the right location, have a reliable recall, stay home alone without feeling anxious or distressed, modify excessive exuberance or dominance, or just respect the rules of your house, this video course is the ultimate solution

With the Dog Licence video course, you’ll never feel alone or unprepared

Find the answer to all your questions

Every section of this video course directly addresses the questions dog owners commonly pose to professional trainers
For this reason, the course was structured by naming the chapters with a question, and each video lesson will thoroughly answer your query

• STEP 1 - ARE YOU READY TO BECOME A DOG OWNER?

Learn more about your dog’s mindset and find out how to motivate, engage, and control your pet by using rewards and treats

• STEP 2 (A/B) - HOW TO RAISE A PERFECT PUPPY / WHAT TO DO WHEN REHOMING A DOG

This step of the course will teach you all the important aspects of raising a puppy, from socialising and reassurance to feeding, toilet and crate training, coping with visitors, reliable recall, and dealing with the pack mentality. This step will also cover the challenges of rehoming an older dog, including advice about how to help your new pet settle into your home, inhibiting biting behaviours, and much more

• STEP 3 - HOW TO BUILD A SOLID STRUCTURE AND A STRONG BOND

In this stage of the course, you’ll learn how to establish yourself as a leader in your relationship with your dog by setting priorities, boundaries, limitations, and rules so that your pet can understand the hierarchy and learn to respect you

• STEP 4 - THE IMPORTANCE OF BEING A RESPONSIBLE DOG

During step 4, you’ll learn the importance of being a responsible dog owner as the course covers neutering, understanding your dog’s personality, and good manners. You’ll also learn about dog first aid and the main health issues that your pet could face, as well as about the importance of feeding your dog a healthy diet.

Also during step 4, you’ll learn about safe walking and transportation, and find out how to ensure your pet can meet children and other dogs without any aggression or exuberance. By learning about a dog’s feelings and perceptions, and how they differ from those in humans, you’ll develop a better understanding of what makes your pet tick

• STEP 5 - EQUIPMENT

Find out how to select the right equipment to suit your needs and how to use it correctly to engage, exercise and protect your dog

• STEP 6 - COMMUNICATING WITH YOUR DOG

During step 6, you’ll learn the best ways to communicate with your dog by using the power of eye contact to increase their attention, gain control, and ensure a positive relationship

• STEP 7 - TEACHING IMPULSE CONTROL AND RESPECT OF BOUNDARIES

In this vital step of the programme, you’ll find out how to teach your pet to respect the boundaries that you have set for them, and how to control their impulses effectively

• STEP 8 - TEACHING YOUR DOG THE MAIN BASIC CUES

At this step, you’ll learn a quick but effective method to teach your dog the basic cues that all dogs need to know

• STEP 9 - HOW CAN YOU DEAL WITH THE MOST COMMON BEHAVIOURAL ISSUES FOR ADULT DOGS?

You’ll learn how to correct some of the most common behavioural issues seen in adult dogs including poor recall, disobedience, protective and territorial instincts, dominance, aggression, excessive barking, pulling on the lead, separation anxiety, resource guarding, and fear of fireworks and loud sounds

• STEP 10 - PREPARING TO DEAL WITH YOUR ELDERLY DOG

At step 10, you’ll begin to understand when and how your pet is entering old age and how to deal with the signs of ageing. You’ll also learn techniques that will help you prepare for their departure, including how to avoid making selfish mistakes and how to get into the right mindset for adopting a new dog when the time is right

Why is this course so affordable?

I consider this course a service to the community, something that every dog owner should watch and learn from, and that is why I decided it should be affordable for everyone. I strongly believe that before getting a dog, everyone should have enough knowledge to avoid accidents. With so much going on in recent years, such as dog attacks, people often injured, and even killed, while many dogs get destroyed, something should be done. This is my contribution to reducing risks and making more and more owners happy and satisfied with their relationship with their dogs
Lorenzo Barichella

THANKS FOR BEING A THOUGHTFUL OWNER!

Choosing this video course means that you’re a caring and considerate dog owner, so thank you for caring so much about your dog’s well-being!

Created by professional dog trainer, Lorenzo Barichella, the founder of Training Dog, Dog Licence may be like an instruction manual for your dog, but it isn’t just about teaching him how to behave – this course is designed to help you develop a closer connection with your dog, allowing you to gain a deeper understanding of your dog and his behaviours, and enabling you to communicate with each other on a deeper level

While this course helps you learn everything you need to know about teaching your dog to perform commands, it also focuses on preventing and correcting behaviours that are dysfunctional or harmful for your dog so that you can give him the happiest life possible, and that’s something that we all want for our four-legged companions!

The Damage Caused By DIY Dog Training

When your dog becomes confused, anxious, and stressed about the role that you expect them to play, their mental and physical health can be affected. Yet all too often, we don’t realise how much our companion is suffering and struggling simply because we don’t have enough knowledge of the dog’s world.Most people instinctively talk to their dog as if they were talking to a child, but while that’s very common behaviour, it’s not the best way to communicate with your dog. After all, your dog is never going to speak back to you, or understand what you’re trying to say, even if he tries his best. This DIY approach to training simply doesn’t work and it can actually harm your dog, and damage your bond with each other.

If your dog doesn’t understand what you expect and what you want, he’ll take matters into his own hands, assigning himself his own tasks and role, and reinforcing certain behaviours that may not always be the most appropriate or healthy! That’s why it’s so important to understand your companion and learn how to express yourself in a language that he can understand

When you’re able to communicate effectively with each other, you’ll both enjoy a relationship that is more profound and fulfilling, without behavioural disorders and stress that can be so damaging and distressing

That’s where Dog Licence can help. Conceived and created specifically to help you understand your dog and to learn how to communicate with him and educate him in the best possible way, this video course will help you develop the best possible relationship with your dog

Sadly...

It’s sad to say, but many dogs today develop all kinds of behavioural pathologies that have a serious negative impact not only on their own lives but also on the lives of their owners. Hyper-responsibility, chronic anxiety, and aggression are all common problems that we see again and again due to a lack of intervention to correct their behaviours

This lack of intervention is the main reason why there are so many dogs in shelters today, having been rejected by owners who simply lacked the experience to realise just how easy it can be to correct problems like:

• Excessive protection of their owners
• Over-excitement and excessive pushiness
• Whining and separation anxiety
• Aggression towards other dogs and strangers
• Jealousy towards other pets and people

With the right training, putting all of these issues right can be a surprisingly simple task

It isn’t just the dog who suffers from a lack of understanding and education – the owner experiences problems and distress of their own. Yet all unwanted behaviours stem from poor communication and a lack of effective leadership, and that’s where Dog Licence can prove to be so helpful. Designed to solve all of these problems, this online video course is an essential first step to improving both your own and your pet’s lives

The Dog Licence Video Course will help you to:

• Teach your dog basic commands
• Raise your pet in the best and healthiest way
• Protect your companion from unexpected events and dangers
• Correct any major behavioural issues
• Teach your pet the right way to behave
• Always know what to do with your dog, whatever the situation
• Help your pet to understand your rules and how to follow them
• Enable your dog to cope well with living alongside other animals and humans
• Learn how to communicate effectively with your pet so you can be a responsible, safe owner

If Another Dog Barks Nervously At Yours…

Your pet will learn how to ignore them, carrying on with their walk without being distracted, so you can be proud of how your dog behaves

If Somebody Rings Your Doorbell…

Your dog won’t treat your visitors like intruders, barking and trying to scare them away, and when you welcome your guests into your home, your pet won’t jump up at them either

During Walks…

Your dog won’t pull on the lead, so you can enjoy a peaceful and relaxing walk. You’ll even be able to trust your pet to walk off the lead because you can rest assured that he’ll return to you whenever you call

If Your Pet Finds Food On The Floor…

They’ll leave it right there without trying to eat it, avoiding being potentially poisoned, all with a simple command from you

You’ll find that all of this is possible, just by watching the Dog Licence Video Course, which will explain to you precisely and clearly how to teach your dog so you can create the ideal relationship

If you don’t know how to manage and teach your pet, you’ll always find that their instinctive animal behaviours take over

REMEMBER – YOU’RE ALWAYS THE ONLY ONE WHO IS RESPONSIBLE FOR ANY ACTIONS YOUR DOG TAKES, AND YOU COULD END UP PAYING FOR THE CONSEQUENCES OF THEIR BEHAVIOUR

If a dog displays antisocial behaviours they can be a danger to other dogs and, indeed, other humans. That isn’t just a problem for your pet – it’s a serious potential issue for you. If your pet is aggressive, you could end up facing criminal charges for animal mismanagement or personal injury

Even if your dog isn’t aggressive, without the proper training they could still cause some serious problems, both for himself and others. For example, if your have a larger pet, their exuberant behaviour could result in a child or an elderly person falling over and getting injured, and if your dog continues to pull on the lead year after year, you could end up having to undergo painful medical treatment yourself. And let’s not forget how many dogs get poisoned or get hit by cars simply because their owners weren’t in complete control

Teaching your four-legged companion will make sure that both of you live your best lives

Being a dog owner is a fantastic and enriching experience

Your dog can show you the true meaning of unconditional love, even though they can’t understand your language, simply by interpreting your emotions and gestures. Your pet can also show you what honesty really is, since dogs are incapable of lying However, to achieve that beautiful and deep connection with your pet, you need to be equipped with the necessary tools to understand your dog and to take the best possible care of him

That’s where Dog Licence is on hand to help. Created to equip you with the skills you need to learn how to effectively communicate with your pet so he can understand his role and which behaviours are acceptable, the Dog Licence video course will enable you to build a strong and positive relationship with your dog so you can trust that they’ll always behave perfectly, whatever the situation

Poor communication and a lack of leadership are the cause of any unwanted behaviour from your pet, but the good news is that it’s easier than you may think to communicate with your dog thanks to their logical and simple psychology

If other dogs bark anxiously at yours, but your pet ignores them and continues to walk on undisturbed, you’ll experience the difference that sets you apart as a responsible dog owner from those who naively enter into dog ownership without realising the importance of taking the lead

You’ll enjoy the satisfaction of being able to open your front door to visitors and guests without worrying that your dog will bark aggressively or jump up at them intrusively as an over-exuberant greeting

Even better, you’ll be able to calmly walk your pet on his lead without having to deal with pulling, and you’ll even be able to let your dog off the leash, safe in the knowledge that he will always return to you immediately the moment that you call

You’ll also have complete confidence that your dog will be able to socialise in a positive and friendly way with children and other dogs, without chasing cyclists, joggers, and pedestrians

In short, your dog will be a reflection of the best parts of you, and all of this becomes possible when you watch the Dog Licence video course. Thanks to its intuitive and simple structure, it will clearly and accurately explain to you, step by step, precisely what you should do in any and every situation

Happy Dogs = Happy Owners

Meet your trainer

My name is Lorenzo Barichella and I', the produ founder of Training Dog®. I’m a dog trainer with many years of experience, and a love and passion for what I do. Although I mainly work in Kensington and Chelsea in London, I also organise workshops and provide remote consultations to clients all over the world

My main focus is on resolving the behavioural, communication, and control problems that dogs and their owners are experiencing. A dog will only do what it thinks is right, so my primary task is to equip dog owners with all the information they need to learn how to communicate and build an effective dialogue with their pet. Once this is in place, the dog will always wait to be given permission by their owner before taking any action

In my many years of experience, I’ve discovered that many people mistake training for behaviour modification, and for this reason they often turn to a traditional dog trainer for help. Unfortunately, they typically only know how to teach dogs new behaviours without first modifying and eliminating their existing ones

I have worked with pets with a wide range of issues, and have resolved all kinds of common problems such as poor recall, aggression, and predatory instincts, as well as more complex issues like socialisation problems, depression, infantile behaviour in adult dogs, PTSD, ADHD, cohabitation with other pets, and rehoming into new families and different environments

I created Dog Licence to help every owner who wants to improve their dog’s life to find the effective solution that they’ve been looking for, so they can learn to communicate effectively with their pet and strengthen and deepen the unique relationship between dog and owner

THIS IS THE PERFECT COURSE FOR YOU IF: 

• You want to buy or adopt a dog of your own or you work with dogs as a dog walker or dog sitter
• You want to build a strong and positive relationship with your pet
• You want to learn how to communicate more effectively with your dog
• You want to teach your dog which behaviours are right and wrong
• You want to solve your dog’s behaviour problems, regardless of their age
• You want to train your dog by teaching it not only the main commands but also discipline
• You want to learn how to feed your dog in the best way for each stage of their life
• You want to keep your dog from suffering by helping them learn not to whine, bark and be anxious when they’re not with you

THIS ISN’T THE COURSE FOR YOU IF: 

• You don’t have a dog, or you don’t want to take care of one yourself
• You have no interest in improving your relationship with your pet by developing mutual trust and understanding
• You aren’t bothered about your dog’s happiness, mental health, and well-being
• You believe that your dog will only respect you if they’re afraid of you
• You think that training a dog is like training a soldier, without any regard to their well-being
• You believe you already know everything about dog training.
• You think your dog is “defective” and nothing can be done to change that
• You believe that your dog is the cause of all the problems that you’re experiencing with your pet and that you don’t need to take any responsibility